Pirkx is a subscription-based online platform providing affordable health, financial, and educational benefits to everyone, including permanent employees, freelancers, and gig workers, focusing on wellbeing for the modern workforce with services like 24/7 GP access, mental health support, shopping discounts, and learning resources, making benefits accessible beyond traditional large companies. Organizations can offer it to their teams, or individuals can subscribe directly for a low monthly fee, allowing users to access perks like virtual gyms, debt advice, and cashback, often saving more than the subscription cost.